Halloween has been and gone, Guy Fawkes Night takes place this weekend and half term is nothing but a distant memory, all of which can only mean one thing – Christmas is well and truly on its way. And so this week we cleared away the autumnal colours and put our Christmas windows in place.
Full of bright colours and soft textures, our main window this year takes inspiration from the Danish word Hygge, a buzzword which seems to have swept across Britain in the style of the Vikings, dragging us all into it’s cosy wake. If you’ve been living under a rock for the past six or seven months, or just perhaps buried under a pile of fabric, desperately sewing, you may not have encountered the word, so for those not in the know, Hygge (pronounced hoo-gah) is the Danish embodiment of cosy, wintery, easy sociability – making the routine and day to day more special, taking delight in the small things, spending time with your family and friends without feeling like you have to cater for an entire army unit, or putting your pyjamas on after collecting the kids from school. Basically, it comes down to being kind to yourself, and others, and indulging in your own well being.
So this winter you can see our Christmas winter is full of cosy designs, warm colours and patterns, comfortable clothing and bright prints to ward off the dark and cold of the early evenings. Even our Christmas wreath is made from soft and fluffy pompoms. Pyjamas are the obvious Go To for us when we think of comfort, so you can see three pairs of cosy pj bottoms in the window – featuring Christmassy fabric and super soft brushed cotton.
But day time clothes can also be comfy if you coordinate with warm wool – the brand new kimono dress is very easy to wear and fits beautifully over leggings and long sleeved funky thermals, match it with a chunky wool cowl and you’re good to snuggle on the sofa or serve up a Christmas meal to friends. Chunky cardigans and slouchy jumpers are your best friends during winter, just make them bright and soft, and pop them on over relaxed trousers or simple skirts to keep your comfort levels high.
If you’re thinking of what to buy your loved ones this Christmas, you can’t go far wrong with the Hygge concept for gifts either – cosy quilts, squishy soft cushions, warm woolly cowls and hats, bright acrylic necklaces, pretty patterned prints and soft jersey bracelets. And if you spy some things in the shop that you fancy for yourself, you can always make use of our Christmas Wishlists – simply pop your name and email address on a form, and fill in the boxes with a description of the items you like. Then you can send in your boyfriend/mum/child to the shop and we’ll help them make sure you get just what you want under the Christmas tree.
All fabrics used in the Christmas window are available at Emporia priced £12.50 – £16.00 per metre; the wool used on the models is available from £6.95 – £12.00 for 200g. The prices of the gifts varies.