Two New Patterns are Coming!


For those of you with eagle eyes you may have noticed a couple of new designs featuring in our behind the scenes photoshoot post from last week; you may also have noticed these same new designs have been featuring in our window displays for the last few months. Well, now you can finally make them for yourself as we have two brand new Emporia patterns available to buy from next week! Exciting times!


The first pattern to launch as part of our collection is the Lotta dress; designed with spring/summer in mind, the Lotta has a full gathered skirt, flattering bodice darts, a matching front and back v neck and small puffed sleeves, making it an intermediate pattern. It’s perfect for parties, as a wedding outfit or make it sleeveless for a summer holiday dress – you can also dress it up or down depending on the kind of material you use. Why not make a version in lawn for extra lightweight feel?

Be bold with your print choices for something that makes a real statement or keep it simple with one colour, and let the fabric and the dress design really stand out. Whatever you choose to do, Lotta is certain to grab attention with her form fitting, curve enhancing features.


The other pattern to be released just in time for spring is our Issey culottes. These super stylish, Japanese inspired trousers are just the thing for the transition to the warmer months with their wide legs and cropped length. Featuring a very simple design that is incredibly easy and quick to sew, Issey has in-seam pockets, a fold over waistband with V detail at the back and a zip closure.

Fabric wise you could make these in almost anything! From simple cotton or chambray to wool or needlecord, these culottes work all year round depending on your fabric choice. Why not make up a pair in satin or silk for a spin on eveningwear? Or perhaps try out a denim pair for all year round? There are so many choices and we can’t wait to see what you make yours out of.

Both the Lotta dress and the Issey culottes are available to buy from the shop from next week, priced £12.00 each. If you would like to pre-order one, please give us a ring on 01233 612278 or contact us via the Contact Form.



Behind the Scenes at our Photo Shoots

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Last weekend we teamed up with the amazing Photography Company, i.e. Emily Holland who is part of the Love Ashford team, to take some photos of our patterns for our forthcoming website. We used a gorgeous house out in Mersham which belongs to friend of the shop Hannah – and she kindly agreed to be a model for the day too.

Emily is an amazing photographer and has been working with her sister for a a few years now having set up their company through the Ashford town centre pop up shop. Despite now mainly focusing on wedding photography, they also still do photoshoots like ours and for families too. And this is all on top of Emily still being on maternity leave. You can see their work on Instagram @weddingsbyemandbeth or visit their website

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Brrrm, brrrmm. Modelling pays well these days

We took plenty of photos and had a really enjoyable time posing in the clothes, and we even had help from Clair’s sons – one in the form of another model and the other in the form of child-model wrangler. It was another of our truly iconic Emporia days out, which always involve good fun, plenty of laughs and generally some pastries of some sort. Sadly it was a bit too early in the day for wine, but I know we all had a glass or two when we got home – modelling is hard work!

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Having a hot cross bun break

We are still working on our website, and a couple of other exciting projects that we will be releasing soon, but in the meantime, take a look at the some of the behind the scenes pictures from the day, of our fabulous models and gorgeous location.

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A team effort

Keep your eyes peeled for all our exciting news coming soon!

Win Tickets to Sewing for Pleasure!


Next month Clair will be heading off to Birmingham for a very exciting trip to the NEC for the wonderful Sewing for Pleasure, and we are giving away four pairs of tickets FREE to our lovely followers! Featuring a wealth of exciting stalls, stands and demonstrations and workshops, this inspirational exhibition is sure to get any sewing or knitting fan excited.

Taking place at the NEC in the heart of Birmingham, Sewing for Pleasure offers craft fans an amazing array of different stitch themed activities and shopping experiences; whether you are after demonstrations of new and exciting crafts, the chance to get hands on with physical workshops or just the opportunity to browse fabric and craft stalls from all around the country, there is plenty to be inspired by over the course of four whole days. Speak to the experts, shop for yarn, fabric and patterns, and soak up the crafty atmosphere – we’re sure you’ll have a fantastic day out.


For more information on the full run down of Sewing for Pleasure click here.

In amongst all the creativity Clair will be hosting our very own Emporia Fabric & Craft stand, where she’ll be selling new fabrics, the Emporia patterns collection and jewellery, plus a range of sewing equipment and haberdashery. We will also be launching two NEW patterns at the show which will be on sale exclusively at Sewing for Pleasure for the first week. Exciting times! Who wouldn’t want to win tickets to see that?!


The Sewing for Pleasure event takes place from Thursday 15th – Sunday 18th March 2018 at the NEC Birmingham; if you would like to take part in the competition to win a pair of tickets to the show, all you need to do is follow the blog if you don’t already, and leave a comment below saying who would like to go to the event with. We know you all love a day trip out, so now’s your chance – get entering!

The competition runs from Friday 2nd – Wednesday 28th February 2018, and we will announce a winner via the blog and Facebook on Thursday 1st March 2018. Please make sure you follow the Facebook page too, so that we know we can get in touch to notify you if you win.



Win a Cupar Hat Knitting Kit!

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This week we are approaching the end of January, arguably one of the most gloomy and depressing months of the year – Christmas is long gone and spring is still far too far off to look forward to; the evenings are still dark and the weather is still cold! So what can we get excited about? Craft! That’s what! We suggest you take advantage of the Hygge factor of the long nights and make sure your craft stash is well and truly full, before settling down in the evening to make something for yourself, a friend or loved one, or even for charity. Psychologists have been talking for years now about the mental health benefits of all kinds of craft – knitting and crochet can apparently help stave off dementia, and sewing is good for mental agility and mindfulness – so if you’re feeling a touch of the winter blues right now, the answer could well lie in your sewing box or knitting bag.

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And to that end we are sharing the Win a Cupar Hat Knitting Kit competition hosted by Lotte Jamieson Crafts this week. For anyone who has already knitted her super easy Irvine cowl or perhaps wants a simple and quick project to keep their hands busy, this pattern is the ideal next step. Using extra chunky 15mm needles and just one hank of Lotte Jamieson merino yarn, this hat can be made with an extra fold over edge that will keep the wind out and ensure warm ears whatever the weather; add a large pompom for fun or go without, it’s up to you!

The kit contains a pair of 15mm needles, one hank of 100% merino in a colour of your choice, the Cupar hat pattern and a knitting bag to keep it all together. It’s a lovely little treat to mark the end of January, so we’re sure you’d love to take part.

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The competition runs until the end of January, when Lotte herself will be rejoicing at the end of that most wintry month, and the winner will be announced on Thursday 1st February. All you need to take part is like the Lotte Jamieson Crafts page and competition post on Facebook or Instagram, and then comment on the post to say who you would like to knit the hat for, or whether you’d hand it over to someone else to get the knitty benefit. Just follow either of the links below to enter, and don’t forget to comment!

Lotte Jamieson Crafts Facebook Page      Lotte Jamieson Crafts Instagram Page

For more information on the hat pattern, or any other Lotte Jamieson knitting kits, Emporia sewing patterns or tutorials, pop into the shop for some crafty inspiration – we’d love to see what’s keeping you busy during the dark winter months.


Sew Saturday at Emporia


Saturday 21st October sees sewing fans up and down the country celebrate their addiction to their craft and we’re joining in the fun. With competitions, goody bags and workshops all taking place at the shop, there is plenty to get excited about on this fantastic sewing-inspired day.

Saturday morning will see a Beginner’s Class take place, so if you are keen to get behind a machine and learn the basics or refresh your knowledge if you’ve not sewn for a few years, then join Clair for this three hour session. Make an envelope-closed cushion cover and learn how to insert a zip in a pencil case or makeup bag. The Beginner’s Class starts at 10.30am and costs £40.00 per person – booking is essential.


In the afternoon there will be the chance to get your hands on a special Sew Saturday goody bag containing a variety of sewing themed treats and some free patterns. You can then take a seat in our sewing corner and spend a bit of time with fellow crafters making some special Sew Saturday creations. Sausage dogs are the theme of this year’s Sew Saturday so you can create a cute little canine friend to take home with you in our special open craft session.


Special offers will be taking place in the shop on the day, including Buy One Get One Half Price on all sewing patterns, and everyone who makes a purchase on Sew Saturday will be entered into a prize draw to win a fantastic bundle of goodies including fabric, pattern cutting tools, a copy of Sew magazine (who are sponsoring the event) and tickets to a sewing and crafting event of your choice!

All this plus our ever expanding collection of new dress fabrics, and our brand new jersey collection – come and see us on Sew Saturday and celebrate your passion for sewing!

For more information on the Sew Saturday Beginner’s Class or to book a space, ring 01233 612278 or pop in at see us in Park Mall.



Reversible Shorts Pattern

This week sees the beginning of July and summer is now well under way, what better way to celebrate than to release yet another Emporia pattern, and this time it’s one for the boys. Another one?! We hear you cry. Yes, another fabulous pattern from the creative genius that is Clair! May we introduce you to the amazing Reversible Shorts!

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These bad boys have been on the cards for a long, long time – ever since the creation of the Reversible Dress – and now they are finally here, ready to be made into funky summer wear for little boys and girls.

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The Reversible Shorts are another super easy pattern which can be attempted by anyone from a beginner up to an expert seamstress. Choose two different prints and combine them to make one pair of shorts that work as two pairs! Super simple, and two for the price of one.

We love these Space Boy style ones created from Michael Miller fabric, backed with a green Minecraft inspired print.

And what about this Round the World themed pair, with a map on one side and boats on the ocean on the other?

We know lots of small people who would love to get their hands on some shorts like these. Here’s Clair’s son Leo modelling a dinosaur print pair.


The pattern is available in ages two to seven and available to buy from Emporia priced £8.00.

Feel like you need help making these? We’ve got Reversible Shorts classes taking place on these dates:

10am – 1pm Saturday 8th July 2017
10.30am – 1.30pm Wednesday 16th August 2017

Classes cost £55.00 and include all fabric and access to our Brother sewing machines. To reserve a place, pop into the shop and pay a 50% deposit or give us a ring on 01233 612278 for more information.



Alice Trousers Pattern Launch


This week we’ve got another lovely treat for you – the launch of yet another Emporia pattern! Just in time for all the lovely summer weather we’ve been having and only a few weeks before the school holidays, we’re proud to announce the arrival of the Alice trousers.

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These fabulous loose fitting summer trousers are the perfect thing for keeping cool out in the sunshine, whether you are taking the kids to school, having a day out at the beach or heading off to dinner with friends – dress them up, dress them down, wear them with wedge sandals or flip flops, they are destined to become your wardrobe’s best friend.

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Choose light and floaty lawn or viscose, or go with casual cotton or poplin to make a pair of these stylish yet comfy trousers. We love the big, bright and bold prints, but they look equally good in ditsy flowers or plain fabric. This bright funky orange elephant print looks gorgeous and so summery. Or what about these lovely yellow, bold and bright floral – very sophisticated and perfect for dressing up for a night out.

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The pattern comes in sizes 8 – 20 and is super easy to make; the ideal introduction to sewing trousers if you’ve never made any before, the Alice is another simple pattern to follow, with clear, concise instructions and illustrations. Using only six pattern pieces, you can make the Alice trousers in just a couple of hours – there are no closures or zips, an elasticated waistband and ankles, and cut-away pockets, all of which are nice and easy to construct. Alternatively you can leave the ankles straight and make them without pockets if you prefer – even easier and quicker!

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The Alice trousers pattern is available in store now priced £12.00. For more information on the pattern or to see some ready-made examples of the trousers, pop in and see us for a chat, alternatively you can give us a ring on 01233 612278.



Not sure you can make the trousers yourself? We are running Alice trouser classes (£85.00) on these dates:

10.30am – 3pm Monday 22nd May
10.30am – 3pm Wednesday 21st June
10.30am – 3pm Friday 28th July
10.30am – 3pm Saturday 26th August
10.30am – 3pm Thursday 21st September
10.30am – 3pm Tuesday 21st October
10.30am – 3pm Friday 24th November
10.30am – 3pm Wednesday 6th December